Fortum brand
Our purpose, why we exist
Our purpose is to power a world where people, businesses and nature thrive together. We are an active driver and enable thriving world that includes all our stakeholders; people, businesses, customers, employees, investors, governments, and also the nature and biodiversity. A world that we commit to work towards. Our purpose has a strong take on sustainability covering all areas of ESG. Thriving – always developing and finding better solutions. All this we do together, underlining the balance in which people, businesses and nature thrive as a whole, as well as our togetherness with partners and our employees.
Insight where Fortum brand is based on
There´s a need for balance between decarbonization, broader sustainability commitments and prosperity of people and societies. Solving this requires reliable clean energy that has a minimal impact on nature and biodiversity.
Brand positioning and differentiation from others
We deliver reliable clean energy when needed and enable energy transition for societies. This is how we are powering a thriving world.
Brand promise
Brand promise is strongly connected to customer value, strategy and to our vision. It describes our broad role in society with a strong take on sustainability and responsibility: covering all aspects of ESG and the success of our company, our contribution to an effective energy system, and to key stakeholders.
Addressing why we do it – to be used as a tagline
What Fortum brand wants to be known for
1. Fortum is a credible provider of clean energy at scale when needed
2. Fortum helps businesses and societies to decarbonise by partnering with its customers
3. Fortum powers a world where people, businesses and nature thrive together
Fortum´s visual identity
Visual identity is closely linked to our strategic priorities
1. We deliver reliable clean energy
2. We drive decarbonization in industries
3. We transform and develop.
Overall lens to the style is our purpose ”To power a world where people businesses and nature thrive together”.
Visual identity
Green colour, Fortum Sans font and powerful images are at the center of our visual identity.
Brand comes alive
Our purpose and strategy guide us towards a cleaner world. In addition to our everyday business operations, we want to engage and inspire people and societies to make the world cleaner and more sustainable.